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PRICES LOWER THAN FAIRE!

Welcome To Son & Associates

Check Out Our Catalogs, No Password Necessary

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About US

We’re thrilled to announce that we have officially partnered with BGN! Bringing together two teams driven by the same commitment for excellent service. We’re creating something stronger than ever! This partnership amplifies our capabilities, expands our reach, and unlocks new opportunities to serve our stores with more creativity and precision.

While our name grows, our promise stays the same — the trusted, personal experience you count on, now powered by a larger, sharper, future‑focused team.

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Better Toys, Bigger Smiles

Step inside and stock up on the toys everyone’s talking about

Partnership Spotlight

Looking For Representation?

We’d love to connect. Our rep group is committed to building strong partnerships, and bringing your products to retailers with enthusiasm and expertise. Whether you’re expanding into new territories or seeking a more engaged sales presence, we’re here to learn about your line and explore how we can grow together.

Our Vendors

Why Choose Us?

We're Experts In Toys & Gifts

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We understand how toy trends move fast. From Impulse to STEM kits, plush, and puzzles, we know what sells, and why it sells. Retailers trust us because we don’t just represent great brands…we understand the magic behind them.

Strong Vendor Partnerships

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We work closely with our vendors, understand their goals, and champion their products with genuine enthusiasm. That lets us bring retailers the best mix of toys, gifts, and games while giving our vendors confidence that their lines are being represented with expertise and heart.

Hands - On Merchandising Support

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We provide hands‑on merchandising support that keeps displays fresh, organized, and visually exciting, helping retailers maximize sell‑through and create an inviting shopping experience. We’re right there in the store making the magic happen.

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Events & Shows

We'd Love To Show You What's New & Exciting!

Contact US

Sign Up For The Newsletter

Omni-channel marketing and online shopping strategies, cross-platform customer experience,

Signing up for our rep group’s newsletter is the easiest way to stay in the loop on new product launches, seasonal highlights, special promotions, and territory updates. We keep it short, useful, and packed with the kind of info that actually helps you plan your buys and discover what’s trending. If you want to stay connected and never miss what’s coming next, our newsletter is the place to be.

Reach Out, We'd Love To Hear From You

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Whether you’re looking for product recommendations, territory support, new brand updates, or just a friendly voice who knows the industry, we’re here and happy to talk.

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